Frankly is building an online platform for female entrepreneurs at every stage of their business journey, so that they can get all of the support and knowledge they need to rock the business world. Since they are in the process of building a killer app, they came to us to build them a landing page that would support them and help them get beta testers for their new platform.
Since Frankly already had an awesome brand designer they were working with on this project, we were called in to do the heavy lifting by building the page out and integrating it with their CRM.
There were a few caveats to this project that made it unique:
Our goal was to address each of these elements carefully and skillfully while testing with various mobile devices to ensure the site looked beautiful no matter who was viewing it.
For the custom positioning, we made sure that we anchored them to the correct positions so that they flowed smoothly while changing devices. This sometimes meant having to create special invisible containers to house these elements and position them.
A mobile experience isn’t the same as a desktop, nor is a tablet – the screen real estate is different so you have to be super careful with how you position things. Fonts are also super important on smaller devices, the text size should be legible but not too large that it takes up the whole screen (unless the design intended for that). Line spacing is also valuable. If text is too close together, it can feel crowded and make the content difficult to consume.
To make sure that mobile and tablet really rocked, we had to separate content differently and sometimes even hide/show elements that may or may not have been visible on other devices.
Lettering and typography can change the entire feeling of something. Whether you are looking at a logo that uses a thin and feminine font or a strong bold masculine one, or reading a webpage that has a nice combination of fancy serif headings with clean and easy to read sans serif body text – if you don’t give thought to your font choices, you are missing out on an additional level of emotional impact for your project.
For this project, we had fun with the fonts and the implementation of some custom (almost script like) lettering that evokes a certain sense of urgency. There is also a particular attention to line height so that you can comfortably read the text.
There were a few technical choices we made to help this site get to the next level.
Since the launch of the new landing page, Frankly Co has successfully generated multiple leads from female entrepreneurs that wanted to beta test their app.
We are actively working with the Frankly co team on the development of their website so that they have a stellar online community and blog to enhance their app platform.