5 Actionable Tips to Increase Landing Page Conversion Rates in 2022

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What are Landing Pages? Landing pages (also known as “squeeze pages” or “lead capture pages”) are a marketing tool that allows you to create an optimized page that is designed for one thing, converting visitors into paying customers. Typically a landing page is a standalone element that is used in conjunction with ads, email campaigns, […]

Building Brand Identity – Becoming Easily Recognizable in an Ocean of Competitors

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As a business owner, you know you’re good at what you do and that your company provides outstanding services. But if there’s a dissonance between these outstanding services and the level of your corporate marketing collateral, it may well thwart your business development efforts. As Scott Montgomery, Creative director for Bradley and Montgomery Advertising, puts […]